How effective is your Social Media Strategy?

social media sites resized 600Check out this new white paper by the industry analysts at Altimeter – The Social Media ROI Cookbook. 75% of organizations that have implements some sort of social media into their marketing strategy lack a holistic approach to measuring how impactful it is for their business.  This report explores the most effective “ingredients” for measuring the revenue impact of social media, and provides insights and case studies from a number of top companies.

Click here to download the report and some insightful anecdotes from the researchers and publishers behind this “recipe” for Social Media success.

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